From sea to field: The Origin of The Farmer, Foodie and Fisher.
Commercial Fishing is killing our Oceans
FISHING HAS WIPED OUT 90% OF THE WORLD'S LARGE FISH.
FISHING IS THE GREATEST THREAT TO MARINE WILDLIFE.
300,000 DOLPHINS, WHALES & PORPOISES ARE KILLED BY FISHING OPERATIONS PER YEAR.
FISHING KILLS 30,000 SHARKS EVERY HOUR.
Enter: The Farmer, Foodie and Fisher
The Farmer, Foodie and Fisher was founded by three industry global market leaders that share a unified purpose: to provide an alternative solution to the ongoing ocean environmental crises. The Farmer, Foodie and Fisher was founded by Lionel Kambeitz, Martin Williams and Douglas Hines.
The “Farmer,” “Ag-tech guy,” Co-founder and Executive Chairman of Above Food— was born and raised on an intergenerational farm in Saskatchewan, Canada. The 70,000 acre regenerative Kambeitz Farm was selected as the North American representative for the Expo Milano in 2015 for sustainable and scalable agriculture, and is what the team refers to as its laboratory, feedlot, fishing fleet and ocean. After all, the meat, the dairy, the eggs and the fish— the entire alternative protein ecosystem of Above Food— is grown in no-till soil.
The “Fisher” and Chairman of Atlantic Natural Foods— believes that “Feeding the global population sustainably, with high quality nutritious plant-based foods is how we will drive true change to address healthier foods with a healthy planet.” As a former C-level executive at a top-three United States’ canned-tuna brand, Hines is an insider to the unsustainable practices of large food companies and the canned tuna industry in particular, and acquired Atlantic when he left the industry a decade ago.
“The Foodie” and “CPG guy”… Martin Williams, Co-Founder, President and Chief Innovation Officer of Above Food. With 20 years of experience in Consumer Packaged Goods in innovation, marketing, operations and product development and 12 years advising Fortune 500 CPG companies on innovation and go-to-market strategy, Williams believes in taking custody of all ingredients and steps of production across the supply chain.
Together Lionel, Martin and Doug are disrupting the seafood industry by combining their vast skill set to produce farm to table, fully vertically integrated seafood alternative products.
While The Farmer, Foodie and Fisher is just getting started, the foundation of what The Farmer, Foodie and Fisher began germinating over 100 years ago.